Listening and paying compliments
As he moves around, he sees considerable differences between the way in which young cattle are raised at different farms. “And there are huge differences in the level of satisfaction among livestock farmers.” Whereas some livestock farmers sound the alarm bell when faced with just a single sick calf, others don’t call until the situation is on the point of getting completely out of control. “For me, the most important thing is to listen carefully to the livestock farmer. What are their observations of the calves? What do they want to improve?” Despite paying regular visits to problem farms, he is never backward in paying compliments to the men and women responsible for caring for the calves and young cattle. “There are always things that do go well, and you need to make sure you point those out to them, too.”
He has seen how key figures like the KalfOK score have boosted awareness on farms. “They show overall performance of the farm. And they give the livestock farmer an opportunity to compare their performance with that of their colleagues.” As a young cattle specialist, Johan considers himself a sparring partner. “Someone who looks on critically, but who also acts as a partner to the livestock farmer when it comes to finding solutions. The best thing about it is that many of the solutions are not even expensive. Very often, the devil is in the detail.”